Before crafting pixel-level UI to ship, I create a variety of UX artifacts to bring clarity an ambiguous situation and communicate high-level ideas.

I select, collect and synthesize data from multiple sources, integrated with design intuition to identify problems and assess solutions.

I bridge the gap between user and business needs by translating business strategy to UX efforts and leveraging user insights to influence business strategy.

I build practices to scale design work and socialize design thinking and insights to elevate the whole team's understanding of users.